About Us

Life gets messy. Whether you’re rushing between meetings, hitting the gym, backpacking across festivals, or chasing after little ones, freshening up isn’t always simple. We started EarthlySafi after one of those “I need a wipe, now” moments on the London Tube, juggling bags, a restless child, and a pack of bulky wipes that were anything but convenient.

That’s when we realised:

• Most wipes are made with plastic, harsh chemicals, and basic scents.
• They irritate skin, harm the planet, and don’t fit into real life.

So, we set out to create something better.

EarthlySafi is “skin care in a wipe.”
Made with clean, plant-based ingredients, our wipes hydrate, refresh, and protect your skin. They’re 100% biodegradable, from the bamboo fibre body wipe to the sachet to the kraft box. No parabens, sulfates, aluminium, or plastic. Just skin-safe, planet-safe care, designed for every messy moment.

The name Safi means clean. And that’s our promise:

• Clean Ingredients – gentle, effective, and skin safe.
• Conscious Choices – plastic-free, biodegradable, and eco-friendly.
• Convenient Design – individually wrapped, travel-ready, and there when you need them.

From festivals to flights, boardrooms to backpacking, EarthlySafi wipes give you confidence, comfort, and care without compromise.

Because your skin deserves better. And so does our planet

Clara xx