The Plastic Problem Hiding in Your Skincare Routine, And the Brand Changing It.
For years, the wipes industry has quietly contributed to one of the UK’s biggest hidden environmental problems, sewer blockages. According to Water UK, 93% of sewer blockages are caused by flushed wet wipes. The culprit? Most wipes are made with plastic-based fibres and loaded with synthetic chemicals that don’t break down, harming waterways, marine life, and even our skin.
Many conventional wipes marketed as “flushable” or “gentle” actually contain polyester or polypropylene forms of plastic that can take up to 100 years to degrade. Add in harsh preservatives and synthetic fragrances, and these everyday essentials become long-term pollutants. The BBC has reported on the growing concern over plastic wipes littering riverbanks, urging consumers to make informed choices.
A Better Way Forward
At EarthlySafi, we believe self-care shouldn’t come at the planet’s expense. Our eco-friendly wipes are made from 100% plastic-free bamboo fibres and skin-loving, non-toxic ingredients. They’re biodegradable body wipes that break down naturally, safe for your skin and the environment.
Each wipe is infused with plant-based extracts, free from harmful parabens, sulphates, and synthetic dyes. We source responsibly, ensuring every product supports our mission to reduce waste while delivering high-quality personal care.
Why It Matters
Switching to plastic-free wipes isn’t just about personal choice, it’s a collective step towards protecting our ecosystems. By choosing biodegradable options, we can prevent microplastics from entering waterways, reduce landfill waste, and help combat the environmental damage caused by the outdated wipes industry.
- Water UK: Information on wet wipes and sewer blockages, including statistics and advice for consumers.
- BBC News: Coverage of the environmental impact of plastic wipes on UK riverbanks.
- Marine Conservation Society: Advice on reducing plastic pollution and choosing eco-friendly alternatives.
EarthlySafi offers a solution: eco-friendly, plastic-free wipes made from bamboo fibers and natural ingredients. These wipes are gentle on skin, biodegradable, and avoid the harmful additives found in conventional products. Choosing such alternatives isn’t just a personal preference; it’s an important step toward reducing plastic pollution, protecting ecosystems, and supporting sustainable self-care.
